Children’s Advertising in the Showa Era 2

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The Showa 40’s of a boy magazine that was crowded with popular characters and idol competitions. It is an era that is also called the “Golden Age” with respect and admiration.

It’s not just manga and gravure that gave a magazine a sparkle.
From sweets and toys to bicycles with flashers, BCL radios, sanitary items, and occult books, colorful advertisements that helped promote a wide range of products continued to stimulate the fashion sense of boys and girls.

This is the second installment of the Showa Retro Fan Bible, a compilation of such nostalgic and valuable advertisements for children.

Five main features of this book

● One advertisement per page, 264 masterpiece advertisements are reproduced and recorded in their original colors.
Of these, 38 single-color advertisements with a particularly rich historical color are included.

-Based on the image data of the original version, we have made thorough additional corrections with the aim of reproducing more perfect prints.

● The original version was re-organized according to the product, such as “candy”, “plastic model”, “toys” etc.
The advertisement you want to see can be searched immediately.

●Chapter 1 is set up especially for the Osaka World Expo related advertisements.

-All the nostalgic manga characters, actors and idols who fully convey the atmosphere of the 1940s will appear. Works and products that appear in recorded advertisements, idol names (in no particular order)

“Tomorrow’s Joe” “Giant Star” “Moretsu Ataro” “Harenchi Gakuen” “Tiger Mask” “Godzilla vs. Hedra” “Space Monkey Man Gori” “Kamen Rider” “Returning Ultraman” “Mirror Man” ” “Silver Mask” “Superman Barom 1” “Scientific Ninja Team Gatchaman” “Mazinger Z” “Getter Robo” “Inazuman” “Zero Tester” “Kure Creta Kora” “Men Oidon” “Magical Mako-chan” “Saboten and Marshmallow” “Po’s Clan” “Etc.
Rika-chan, Scarlet-chan, Nana Niji-chan, GI Joe, Henshin Cyborg, Microman, Astro-Mu 5, Henshin Belt, Jumbo Machinder, Popynica, Chogokin, Sea Monkey, Electronic Block, Geira Kite, I, Gorilla, Junk Jaguar, Sky sensor, Couga, Roadman etc.
Kiyoko Suizenji, Ritsuko Nakayama, Kyoko Yoshizawa, Yuki Okazaki, Megumi Asaoka, Mari Tenchi, Agnes Chan, Masako Mori, Junko Sakurada, Miyoko Asada, Eiyo Eiyo, Naomi Hase, Cassie, Matsuo Gina, Marie Orgin, The Drifters, Kensaku Morita, Masaya Oki, Masami Naka, Kimihiko Sato, Susumu Abe, Fujio Akatsuka, Shoichi Kaneda, Shinichi Chiba, Danjiro, Hidefumi Miyoshi, Goro Noguchi, Hideki Saijo, Hiromi Go, Yasuyuki Miyawaki, Mayumi Sakuma, Finger 5, Mark・Lester, The Silvers, Charles Chaplin, Bruce Lee, Angela Mao etc.

Release Date:
October, 2009

Author profile

Takanobu Okoshi

Japanese editor, freelance writer. Showa child culture researcher. Born in Tokyo. After working as an editorial producer KIYO Publishing, joined Taoyuan Shobo in 1988 and was involved in the editing of the beautiful girl comic magazine “Comic Jumbo”. After leaving the company in 1992, became a freelance writer. Currently, he is introducing the child culture of the Showa era from a unique perspective, focusing on middle-aged true story magazines.

Takanobu Okoshi’s Books

Additional information

Weight 301 g

Takanobu Okoshi


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