KALEIDO SCOPE GARDEN – Hiromi Matsuo Works

Hiromi Matsuo depicts women in Japanese and Western clothing with a retro and classic world view. This book is a collection of her works composed of work paintings such as costume paintings and works created for exhibitions, plus original works including those published in coterie magazines.

She grasps the changes in fashion and lifestyle culture from the Meiji, Taisho, and early Showa periods, adds her own modern interpretations and arrangements to them, and considers designs and decorations appropriate to these changes. Focusing on Matsuo’s creations, this book introduces the design know-how that makes retro-modern women more attractive, with explanations by the artist herself.

Chapter 1: Japanese Clothing, Retro Modern Exhibition Works / Works from “Magazine Rondo,” “Waltz at Department Stores,” and “Secrets” / Original Works / Calendars and Goods

Chapter 2: Book design, Advertisement, Work painting Book design / Cocoon series book design & making of / Advertisement illustration

Chapter 3: Design Magazine design for “Magazine Rondo” / Digest & Design for coterie magazine / Logotype & Typography / Pattern & Pattern Design / Costume, Accessories & Furniture
Chapter 4 Making & Tips Cover Illustration Production Process / Rough Sketches (People, Kimono, Flowers, Plants, etc.) / Artist Interview