The Best Kawaii Japanese Package Designs

This book introduces package designs that are widely selected as “kawaii” according to genres such as Japanese confectionery, food, beverages, cosmetics, and miscellaneous goods.

From the latest fashionable cute to the long-selling retro cute, cute design is an important motivation for purchasing products.

The package is selected by Keiko Takeshita, the president of kawacolle.jp (Kawakore), a collection site for “kawaii things”. With “cute point” comment.