This book introduces package designs that are widely selected as “kawaii” according to genres such as Japanese confectionery, food, beverages, cosmetics, and miscellaneous goods.
From the latest fashionable cute to the long-selling retro cute, cute design is an important motivation for purchasing products.
The package is selected by Keiko Takeshita, the president of kawacolle.jp (Kawakore), a collection site for “kawaii things”. With “cute point” comment.
- Release Date:
- June, 2019
- PIE International
A design office represented by Koji Iyama, art director. He is involved in the design of various companies and brands, including the mt. He has also won numerous overseas design awards such as NY ADC and D & AD.