Showa Modern: AdDesigns, 1920s – 30s Vintage Paper Treasures, from Posters and Flyers to Matchbook and More

The collection contains over 200 rare materials including flyers, posters, print advertisements, illustrations, and wrapping paper from the early Showa period.

Cafes, bars, fruit parlors, and western goods stores lined the streets of the Taisho and early Showa eras, when urban culture blossomed. The city was filled with advertisements and posters, and design, the connection between people and things, was expressed in an exuberant and youthful manner.

Examples
Small printed matter design (calendars, flyers, letterheads, envelopes, etc.)
Catalogs and leaflets
Posters
Wrapping paper and packaging
Match labels
Cutting
Paper advertisement

Contribution:Asako Hirayama, Harumin Asao