Name: Rough Sketch of Japanese Art director and Designer 188
SKU: 978-4295200284
Price: 3850 JPY
Availability: OutOfStock

Design work introduced by 151 Japanese art directors/designers with abundant images and explanations such as roughs, sketches, idea memos, mockups, comps that show the design work of 188 cases and the process to complete it Case Studies.

What ideas did top professional creators do their jobs and how did they solve design problems? A must-have book for design professionals, boasting an overwhelming amount of information.

<Contents of this book>
■ PART 1 Advertising / Visual (49 works)
■ PART 2 book design (19 works)
■ PART 3 Symbol & Logotype (27 works)
■ PART 4 Package / Goods / Products (32 works)
■ PART 5 Branding / Comprehensive Visual (61 works)

Category：Japanese Graphic design Book

Tag：advertising, art director, CI, creative director, editorial, goods, logo, Package design, portfolio, VI

Pages：: 391
ISBN：: 978-4295200284
Release Date:: October, 2020
Language:: Japanese
Publisher:: MdN corporation

Author profile

Kenya Hara

Born in 1958. graphic designer. President of Nippon Design Center. He is a professor at Musashino Art University.
Including the “RE-DESIGN: Everyday 21st Century” exhibition, which has traveled around the world and has had a wide impact, exhibitions with keywords that update existing values such as “HAPTIC”, “SENSEWARE”, and “Ex-formation” Develop educational activities. He also practiced designs deeply rooted in Japanese culture in the opening and closing ceremonies of the Nagano Olympics and in the promotion of the Aichi Expo.
Since 2002 he has been an art director of MUJI. He works on VIs such as Matsuya Ginza, Mori Building, Tsutaya Bookstore, GINZA SIX, and MIKIMOTO. He was a general producer at the Ministry of Foreign Affairs “JAPAN HOUSE”.