Research of Logo Design 100

This book teaches the thought processes, ideas, and methods for logo design, based on the production processes of eight top Japanese designers.

Designing a logo requires various skills as a designer, such as the ability to create concepts, generate ideas, shape them, and then present and articulate these concepts.

The book explores this multifaceted nature by dividing the logo design production flow into 12 steps: hearing, information organization, concept creation, rough sketching, actual production, refinement, presentation, revision, detailing, delivery of data, guidelines, and tool deployment. It discusses important steps for each of the 100 logo case studies.

It documents the realities of logo production that are not apparent just by looking at the finished logo, such as how information obtained from clients during hearings was organized and transformed into logo designs, what other ideas were considered during the rough sketching stage, and how presentations were conducted.

The designers who created each logo and provided their valuable production materials are eight renowned designers with numerous awards. This book is filled with first-class thinking, ideas, and methods for those who want to acquire real design skills.

[Designers]
Koji Sato
Koji Daito
Noriya Hayasaka
Ryuta Ishikawa
Katsuhisa Nomura
Mari Ando
Naoto Kitaguchi
Shun Morikawa

[Recommended for]
– Designers aiming to improve their logo design skills
– Students who want to learn about logo creation
– Clients who want to commission logo designs

[Contents of the Book]
◯ The logo design production flow considered in this book
■ Basic Principles of Logo Design
■ Logo Design Examples [Companies, Organizations, Government]
■ Logo Design Examples [Shops]
■ Logo Design Examples [Products, Brands]
■ Logo Design Examples [Facilities]
■ Logo Design Examples [Events, Projects]

[Features of the Book]
– Understand the trial and error involved in creating designs that aren’t apparent just by looking at the finished logo designs
– Diversify the know-how and theories of logo design production
– Experience the correct answers (case studies) of 100 examples