Original Font and Design Examples 54 – Individuality of the company, brand, and project

The ultimate tool for branding, this is a sample book of corporate and branding fonts that are currently drawing attention!

Corporate fonts and branding fonts play a significant role in building the image of companies and projects for branding purposes. In an era where it’s essential to adapt to various media, including tools and on-screen presentations, the importance of setting original fonts has increased.

This book features 54 examples of wide-ranging branding initiatives, from fonts and logos to VI, CI, packaging, various tools, and on-screen applications, including a special interview with Kashiwa Sato at the beginning. It’s a design archive that offers a comprehensive view of the work of top-notch art directors and font companies, from choosing the right font to designing characters!

[List of Projects & Art Directors]
– Mitsui & Co., Rakuten, JOYHON PARK, The National Art Center, Tokyo / Kashiwa Sato
– Kawasaki Type 001/002 / Kawasaki Motors Planning Department, Design Division
– ONWARD, Messages in layers, ADS / Hideto Yagi
– Goertek Wayfinding signage, Takao 599 Museum / Daigo Daikoku
– Suntory Typeface Project for Display / Suntory Holdings Design Department
– Elegant Wood, Kanamono Art / Yoshiki Uchida
– motta, THE BEE & THE FARM, Morioka Bookstore / Takram
– TBS Branding Font / TBS Television Design Center, Design Division
– JMC Corporate Branding, PLAGO Corporate Branding / Harutaro Yamazaki
– Bridgestone Corporate Font Project / Bridgestone Corporate Brand Division
– Shochiku Entertainment, Institut Français Tokyo / Masahiro Kakigihara
– TV Asahi UD Gothic / TV Asahi Technical Bureau, Corporate Design Center
– LINE Seed JP / Design Executive Center / LINE Yahoo Japan Corporation
– Leader Electronics Rebranding / Norito Shinmura
– Sakura Internet VI / Tomoyuki Arima
– Septeni Group Corporate Design Renewal, Pococha Rebranding / Tomoya Sasaki
– YOSHIDA Co.Branding, Ota City Museum, Library / Atsushi Hirano
– NSSG, SPRINAGE / Munehiro Machida, Takakura Ichikura
– SATO+ARCHITECTS, 1TO2BLDG. / Kei Arakawa
– LIFULL Font / LIFULL
– OREC / Akihiro Nishizawa
– Ko-Dai Architectural Design Office Corporate Font / Tetsuo Suzuki
– National Park VI, LESS, TokyoYard PROJECT / Yoshiaki Irobe
– SHISEIDO FUTURE UNIVERSITY / SHISEIDO Creative
– Kasugadai Center Center & Laundry Culture Research Institute, Koisuru Buta Research Institute / Namioko Fukuoka
– Osaka Nakanoshima Museum of Art VI Plan / Ryusuke Onishi
– DOCK OF BAYSTARS YOKOSUKA / Eisuke Tachikawa
– UNITED ARROWS / UNITED ARROWS OMO Headquarters Public Relations Department Design Section
– YURI HIMURO / minna
– M3E Medical / Tatsuya Imachi
– NAGASAKI VELCA / Arjuna
– IL BACARO ALMA, Kuro Neko An / Ren Takaya
– KAMOI 100th ANNIV., MT ART PROJECT / Koji Iriyama
– PREMIUM VIEW OF AOMORI / Keiichiro Yamaguchi