Loved Brand Packaging Design – Learn the thinking and expressions of elite creative directors and art directors

This book features the work of 25 leading creative and art directors (groups) in package design, accompanied by their own explanations.

Package design, a critical touchpoint with consumers, functions as a powerful tool in branding, directly influencing brand perception.

In an era where branding is spoken of as a key element in business strategy, the book comprehensively introduces the thoughts, strategies, and ideas on how brand elements are optimized and incorporated into design.

It is recommended for those who want to create package designs that convey the charm of a brand, learn about package design from a branding perspective, or understand the thoughts and methods of art directors and creative directors.

■ Table of Contents
Misato Awatsuji & Makiko Awatsuji (Awatsuji Design)
Koji Iyama (iyamadesign inc.)
good design company
Hitomi Sago (Hitomi Sago Design Room)
Akiko Masunaga (Masunaga Design Department)
Yukiyasu Terashima (Terashima Design Co.)
Keiko Akatsuka (6Sense., inc)
Wataru Kanagoe (SAGA INC.)
Akiko Sekimoto (HIDAMARI Ltd.)
Masahito Takagi (STROKE)
Daigo Daikoku (Nippon Design Center, Daikoku Design Institute)
Ryo Ueda (COMMUNE)
Yuka Shiromoto (SHIRO)
Eriko Kawakami
That’s All Right
Ayumi Kodama (BULLET)
Ken Okamoto (Ken Okamoto Design Office)
Hidekazu Hirai (Peace Graphics)
RIGHTS DESIGN
Kenzo Shibata (DE)
minna
Takashi Arakawa (BRANDING DESIGN BRIGHT)
TSUGI
Mo Furuya (Study and Design)
Takata Yamaguchi (collé)