Japanese package design and branding

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This book introduces carefully selected designs, cuteness, and package designs that consumers will want.

In addition, we will also introduce the entire branding of works whose packaging is the center of branding. This is a must-have book for designers who can understand the secrets of packaging required by consumers.

Release Date:
December, 2019

Author profile

Makoto Shinkai

Japanese animator, filmmaker and manga artist best known for directing Your Name, the third highest-grossing anime film of all time and 2019’s Weathering With You, among other works such as The Garden of Words, Children Who Chase Lost Voices and 5 Centimeters per Second. He was listed by Variety as one of 10 animators to watch in 2016.

Makoto Shinkai’s Books

Additional information

Weight 1101 g


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