Auspicious design – Japanese graphic/logo/advertising

Japanese people love lucky things. This is a collection of design materials that collects graphic designs that make good use of the meaning of shapes, motifs (animals, plants, nature, etc.), patterns, and colors that are said to be auspicious.

This book introduces logos with auspicious meaning, in which “medeness” and “flexibility” are actually incorporated into the graphic, and advertising materials such as posters and sales promotion tools, along with their concepts.