This book introduces more than 100 examples of visual developments and variations in various graphic expressions such as advertisements, product packaging, promotional materials, and logo identity.
From works created in recent years, this book feature outstanding designs that win attention and contribute to increasing the recognition of brands, companies, events, etc. This book posts comments by the creator regarding target settings and design concepts, clarifying the background and source of ideas.
The classification of expansions and variations is as follows.
Color, shape, picture, photo, pattern, text, size, line
By making good use of visual development and variation, it is possible to increase the visual impact. You can also adapt your design to different media and situations to best convey information.
- Release Date:
- September, 2023