Design color scheme analysis

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This book thoroughly dissects the advertising designs such as posters and flyers with excellent color sense by one of Japan’s leading art directors and designers!

This is a collection of over 350 examples of valuable information in each color, ranging from attractive monotone layouts to layouts that make use of multicolor.

In addition to the colors and color schemes used, the book also includes explanations of the color schemes by the designers themselves, so you can learn about the motivations and techniques for choosing colors during production, and it is full of hints to expand the range of how to use colors and ideas.

■Table of contents
SPECIAL INTERVIEW Teruko Sakurai
●Basic knowledge of color Hue/Tone Basics of color scheme Considering color scheme from main colors Color scheme design How to read this book
● Layout examples by main color
RED
BLUE
ORANGE
YELLOW
GREEN
PINK
PURPLE
BROWN
GOLD SILVER
MONOTONE
BICOLORE
TRICOLORE
MULTICOLOR
INDEX

Pages:
351
ISBN:
9784416621257
Release Date:
December, 2021
Language:
Japanese
Publisher:

Author profile

Teruko Sakurai

Representative director of Tokyo Colors Co., Ltd. She proposes colors that are useful to people, provides color consulting and corporate training to make corporate products more attractive, and plans and produces color teaching materials.

In 2014, she became the first Japanese person to become a certified instructor of the Swedish National Standard Natural Color System (NCS) and is working to popularize it. She is the author of many books on colors and color schemes, including her “Color Scheme Idea Notebook”, which is an overwhelmingly popular series that has sold over 370,000 copies in total, and has been translated into many languages and is widely loved.

She is a full member of the Color Society of Japan, an NCS certified instructor, a Color Certification Association certified instructor, a Tokyo Chamber of Commerce and Industry Color Coordinator Certification Exam certified instructor, and an interior coordinator.

Teruko Sakurai‘s books

Additional information

Weight 1001 g
author_product

Teruko Sakurai

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