This book thoroughly dissects the advertising designs such as posters and flyers with excellent color sense by one of Japan’s leading art directors and designers!
This is a collection of over 350 examples of valuable information in each color, ranging from attractive monotone layouts to layouts that make use of multicolor.
In addition to the colors and color schemes used, the book also includes explanations of the color schemes by the designers themselves, so you can learn about the motivations and techniques for choosing colors during production, and it is full of hints to expand the range of how to use colors and ideas.
■Table of contents
SPECIAL INTERVIEW Teruko Sakurai
●Basic knowledge of color Hue/Tone Basics of color scheme Considering color scheme from main colors Color scheme design How to read this book
● Layout examples by main color
- Release Date:
- December, 2021
- Seibundo shinkosha
Representative director of Tokyo Colors Co., Ltd. She proposes colors that are useful to people, provides color consulting and corporate training to make corporate products more attractive, and plans and produces color teaching materials.
In 2014, she became the first Japanese person to become a certified instructor of the Swedish National Standard Natural Color System (NCS) and is working to popularize it. She is the author of many books on colors and color schemes, including her “Color Scheme Idea Notebook”, which is an overwhelmingly popular series that has sold over 370,000 copies in total, and has been translated into many languages and is widely loved.
She is a full member of the Color Society of Japan, an NCS certified instructor, a Color Certification Association certified instructor, a Tokyo Chamber of Commerce and Industry Color Coordinator Certification Exam certified instructor, and an interior coordinator.
Teruko Sakurai‘s books
Color Scheme Idea Notebook – Color and Illustration¥2,420
Color Combinations Idea Handbook – World Colors and Cultures take a World Trip with a Page Flip¥1,958
Color Combinations Idea Handbook – A New Design Book to Find Out by Flipping 2nd edition¥2,200
365 DAYS OF COLOR – Every Day is Fun!¥2,200
MANGA CHARACTER COLOR SCHEME TEXTBOOK¥2,200
Design color scheme analysis¥4,290
Wonderful & Beautiful 888 Color Special Dictionary¥2,640
Fantasy Color Scheme Idea Encyclopedia¥2,200
Color scheme idea notebook – Beautiful Japanese colors and words¥1,958