Cheerful Local Package Designs to Make Souvenirs Stand Out

This book is a book that introduces souvenirs and local products of 47 prefectures from Hokkaido to Okinawa by region.

Unique souvenirs that create new value from the region are being born one after another, such as brand new designs that combine local specialties and trends, rebranding of long-established products, and collaboration products with local companies and artists.