Branding in the Age of Web and Social Media

In this book, you will find examples of successful branding that use the Web and Instagram in addition to stores, packaging, and store tools to convey the brand image.

As information is obtained through SNS and online shopping is becoming the mainstream, it is essential to utilize the Web and SNS for branding as well. This book introduces branding strategies for the new era that take advantage of the characteristics of each medium to increase touch points with consumers.