Branding Design – Developing a “unique” design from concept book

This book explores the branding process from concept development to concrete design execution through diverse case studies.

Each example follows a structured flow: Brand Concept → Design Concept → Logo Design → Production Development. It also covers fundamental branding processes, making it useful for both beginners and professionals.

Key Features

■ Step-by-Step Branding Process
From defining a brand concept to developing a design strategy, creating logos, and executing production, this book provides a detailed guide to branding design with practical applications for real-world projects.

■ Five Thematic Chapters
Organized into five categories—*Food & Beverage, Retail, Business, Public & Government, and Salons & Clinics*—each section is packed with creative insights and practical tips.

■ Inspiring Case Studies
Visually immersive examples illustrate the branding process, offering a wealth of design ideas that can be applied in professional settings.

Target Audience
– Designers & Creators
– Business Owners & Marketing Professionals

This book is not only for designers looking to deepen their expertise in branding but also for business owners seeking to strengthen their brand identity and marketing professionals aiming to enhance brand value.