Antique Bookmarks from Japan

This book features a valuable collection of 466 bookmarks used in the Meiji, Taisho, and Showa eras.

In times when there was no TV or internet, “bookmarks” were an important means of advertising, alongside newspapers, magazines, and posters. These small pieces of paper encapsulate the customs, social conditions, and trends of the Meiji, Taisho, and Showa periods.

[Table of Contents]
1. Corporate Advertising
2. Propaganda
3. Public Relations, Announcements, and Enlightenment
4. Lyric Illustrations
5. Childhood and School Life
6. Media, Finance, and Insurance