Secret of Idol Costumes – The secret of cuteness

An essay on costume design that explores the “formula of cuteness” by creative director Shinobu Kayano of Osare Company, who has continuously created idol costumes for groups like AKB48 and =LOVE.

*All texts are written in Japanese.

This book unravels the “secrets of idol costumes” that have consistently embodied cuteness. The cover features a special costume created exclusively for this book. A must-read for idol fans.

★ Episodes behind the costumes
What do costumes mean to Shinobu Kayano, and what kinds of creative touches has she applied to her designs? By focusing on specific costumes, the book reveals the secrets behind outfits often described as “magical.” It also offers a behind-the-scenes look at the production process of a particular costume! Packed with valuable photos, including design sketches and images of the completed costumes being worn, that can’t be found anywhere else.

★ A rich and diverse collection of costume photos
Dozens of costumes created by Osare Company for various groups are featured, categorized by their unique characteristics. The sparkling costumes showcased beyond group boundaries are sure to make your heart flutter.

★ Star-studded conversations
In-depth interviews and cross-talks with a variety of people involved in idol costumes. Full of content that offers deeper insight into the secrets of iconic outfits and the future of idol fashion. Includes interviews with current and former idols.