Sanrio Design The ’90s & 2010s – Japanese character

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Pochakko, Pekkle of Ahiru, Badtz-Maru, Pompompurin, Cinnamoroll, Kuromi, Gudetama, Sanrio Boys …
Characters and goods created by Sanrio from 1990 to 2020 are released at once!

Includes 30 years of Sanrio Puroland history, Sanrio character award history, and about 300 sets of Sanrio character encyclopedias including rare characters.
You can see all of Sanrio that has created the “cute” culture of Japan! This is a must-read book together with the previous work “’70s & ’80s Sanrio Design”.

Table of contents
◉ Chapter 1: ’90s ~ 2010s Characters & Goods
Thorough introduction of representative characters and items of each age.
(Pochakko, Pekkle of Ahiru, Ruru Gakuen, Badtz-Maru, Pompompurin, Cinnamoroll, Charmy Kitty, Kuromi, Gudetama, Sanrio Boys, etc.)

◉ Chapter 2: Sanrio Theme Park
Sanrio Puroland, Sanrio Character Park Harmony Land Looking back on 30 years of history

◉ Chapter 3: The Strawberry News
Introducing popular articles from 1990 to 2020 in Sanrio’s information magazine “The Strawberry News”, which was first published in 1975.

◉ Chapter 4: Sanrio AtoZ
・ All records of Sanrio Character Award
・ Sanrio Character Encyclopedia (Introducing about 300 groups including rare characters from the characters Sanrio sent out from its founding to the present)
・ Sanrio Anything Encyclopedia (movies, books, anime, in-house tours, Sanrio shops, character songs, etc.)

Release Date:
December, 2020

Author profile


Sanrio is a company that sells communication gifts including characters such as Hello Kitty.

Also, we are selling greeting cards, theme park businesses such as Sanrio Puroland, and opening franchise stores.

Sanrio’s Books

Additional information

Weight 801 g


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