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Home / Japanese Characters Book / Japanese nostalgic company character & symbol encyclopedia – Tatsumi Mook
Japanese nostalgic company character & symbol encyclopedia - Tatsumi Mook
Japanese nostalgic company character & symbol encyclopedia - Tatsumi Mook
Japanese nostalgic company character & symbol encyclopedia - Tatsumi Mook
Japanese nostalgic company character & symbol encyclopedia - Tatsumi Mook - Image 4

Japanese nostalgic company character & symbol encyclopedia – Tatsumi Mook

Rated 4.75 out of 5 based on 4 customer ratings
(4 customer reviews)

author :

¥1,650

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  • Reviews (4)

A large collection of Showa-born mascot characters that every Japanese knows !! Characters that have been popular for a long time as the faces of companies and products.

Characters and symbols that have colored commercials, advertisements, and packages for a long time.
The episodes at the time of their birth and the transition of successive generations are also posted at once.

[Main contents]
Chapter 1 The Face of Japan! Company Symbols Familiar to the People
Goal in mark (Ezaki Glico)
Bulldog Corporate Mark (Bulldog Source)
Maru-chan (Toyo Suisan) / Kirin Kirin (Kirin Beer)
Yebisu (Sapporo Beer) / Kincho Mark (Kincho)
Mandom Mark (Mandom) / Kao Symbol (Kao) / Fukusuke (Fukusuke Tabi)
Elephant Mark (Zojirushi) / Angel Mark (Morinaga & Co.)
…… etc.

Chapter 2 Men and women of all ages know! Longevity characters
Peko-chan (Fujiya) / Tony the Tiger (Kellogg’s Japan)
Cancan Bear (Bunmeido) / Uncle Charmera (Meisei Foods)
Hiyoko-chan (Nissin Food Products) / Delivery Boy (Nissin Food Products) / Kobuta (Acecock)
Norihei (Momoya) / Kappa Family (Kizakura Sake Brewery)
Kero-chan Koro-chan (Kowa) / Lion character (Lion)
Maspro Thunders (Maspro Denkoh)

Chapter 3 Always with the table! Food characters & symbols
Oriental Boy (Oriental Curry)
Techan (Kanetetsu Delica Foods) / Kenmin Boy (Kenmin Foods)
Mimi-chan (Marushin Foods) / Q-chan (Rokko Butter)
Chibikko (Nissin Foods) / Kikko Noda (Kikkoman)
Marukome-kun (Marukome) / Noritama’s Cocco-chan (Marumiya Foods)
Kyu-chan (Tokai Pickling) / Homo-chan (Morinaga Milk Industry)
Siscorn Boy (Nisshin Cisco) / Lunch-chan Pack-kun (Yamazaki Baking)
Face can (Pokka Sapporo Food & Beverage)
Ribon-chan (Pokka Sapporo Food & Beverage)
Bireley’s Boy (Asahi Soft Drinks)

Chapter 4 Relationships from childhood! Sweets characters and symbols
Uncle Carl (Meiji)
Grandma Hee Hee Grandma (Koike-ya)
Bay-chan (Oyatsu Company) / Three Polinkies (Koikeya)
Umaemon (Yaokin)
Prince Happy Turn Powder Rich (Kameda Confectionery)
Kureno Totomaru (Morinaga & Co., Ltd.) / Koume (Lotte) / Den-chan (Denroku)
Koala’s March-kun, Waltz-chan (Lotte) / Kyoro-chan (Morinaga & Co.)
Rabbit and squirrel (Kakudaiseika) / Penguins (Lotte)
Nichkhun & Seichan (Nissei) / Ataru-kun (Kyodo Milk Industry)
Gari-gari-kun (Akagi Nyugyo)
…… etc.

Chapter 5 Everyone should have seen it once! Characters and symbols of companies and products
Beaver (Mitsubishi Heavy Industries Thermal Systems)
Michelin Man (Japanese Michelin Tire)
Yu-chan / Ai-chan (former Ministry of Posts and Telecommunications) / Momo-chan (Megane Drug)
Chipmunk (Blue Chip) / Pen-chan (Sunstar)
Travel Boy (Eisai) / Nihao Shinshin (Iskra Industry)
Little Nurse (Rohto Pharmaceutical) / Onoden Boy (Onoden)
Vitawan-kun (Japanese pet food)
…… etc.

Chapter 6 Outstanding Locality! Local Characters & Symbols
Ganko Face Mark (Ganko Food Service) / Uncle Sausage (Yonekyu)
Ran-chan (Gyoza no Manshu) / Yuki-chan (Nipponkai Miso)
Yaji-san, Kita-san (Yamasa Chikuwa) / Hyo-chan (Kiyoken)
Sue-chan (Sugakico Systems)
Kettle-chan / Pippi-chan (Sanpo Foods) / Tobiko (Itomen)
Kin-chan (Tokushima Flour Milling) / Okiko Boya (Okiko) / Mensuke (Nishiyama Seimen)
Babysitter women and boys (Itsuki Foods) / Gunman and Pinocchio (Mitsuyaseika)
Beaver (Hokuriku Confectionery) / Bear character (Senshuan)
Otabe-chan (Otabe) / Giraffe (Banderole)
Ryo-chan (Ryoyu bread) / Neggie (Takaoka bread factory)
Nanpo-kun (Nanpo bread) / Shiraishi boy (Shiraishi bread)
Akari-chan (Shikoku Electric Power)

Column
1 The name “Tsukushi Boy” that appears at the construction site
2 Nostalgic home appliance maker character large set !!
3 Active in Tokyo! Local supermarket characters
4 Do you remember that “Nu-bo-” is now !?
5 Pen Meiko-chan Chronicle

Category:Japanese Characters Book, Japanese Culture Book

Tag:advertising, logo, retro, showa, symbol, Tatsumi mook

Pages:
160
ISBN:
978-4777828326
Release Date:
July, 2021
Language:
Japanese
Publisher:
Tatsumi publishing

Author profile

4 reviews for Japanese nostalgic company character & symbol encyclopedia – Tatsumi Mook

4.8
Based on 4 reviews
5 star
75
75%
4 star
25
25%
3 star
0%
2 star
0%
1 star
0%
  1. Rated 4 out of 5

    Roberto Saldana – May 4, 2022

    its an amazing collection of characters and graphic design used in the japanese market, quite cool to see the differences between countries in certain brands (México or USA). specially cool for designers.

  2. Rated 5 out of 5

    Chung S. – May 11, 2023

  3. Rated 5 out of 5

    Anonymous – May 15, 2023

  4. Rated 5 out of 5

    Francesca – June 13, 2025

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Additional information

Weight 501 g

4 reviews for Japanese nostalgic company character & symbol encyclopedia – Tatsumi Mook

4.8
Based on 4 reviews
5 star
75
75%
4 star
25
25%
3 star
0%
2 star
0%
1 star
0%
  1. Rated 4 out of 5

    Roberto Saldana – May 4, 2022

    its an amazing collection of characters and graphic design used in the japanese market, quite cool to see the differences between countries in certain brands (México or USA). specially cool for designers.

  2. Rated 5 out of 5

    Chung S. – May 11, 2023

  3. Rated 5 out of 5

    Anonymous – May 15, 2023

  4. Rated 5 out of 5

    Francesca – June 13, 2025

Add a review Cancel reply

Your email address will not be published. Required fields are marked *

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