Japanese nostalgic company character & symbol encyclopedia – Tatsumi Mook

A large collection of Showa-born mascot characters that every Japanese knows !! Characters that have been popular for a long time as the faces of companies and products.

Characters and symbols that have colored commercials, advertisements, and packages for a long time.
The episodes at the time of their birth and the transition of successive generations are also posted at once.

[Main contents]
Chapter 1 The Face of Japan! Company Symbols Familiar to the People
Goal in mark (Ezaki Glico)
Bulldog Corporate Mark (Bulldog Source)
Maru-chan (Toyo Suisan) / Kirin Kirin (Kirin Beer)
Yebisu (Sapporo Beer) / Kincho Mark (Kincho)
Mandom Mark (Mandom) / Kao Symbol (Kao) / Fukusuke (Fukusuke Tabi)
Elephant Mark (Zojirushi) / Angel Mark (Morinaga & Co.)
…… etc.

Chapter 2 Men and women of all ages know! Longevity characters
Peko-chan (Fujiya) / Tony the Tiger (Kellogg’s Japan)
Cancan Bear (Bunmeido) / Uncle Charmera (Meisei Foods)
Hiyoko-chan (Nissin Food Products) / Delivery Boy (Nissin Food Products) / Kobuta (Acecock)
Norihei (Momoya) / Kappa Family (Kizakura Sake Brewery)
Kero-chan Koro-chan (Kowa) / Lion character (Lion)
Maspro Thunders (Maspro Denkoh)

Chapter 3 Always with the table! Food characters & symbols
Oriental Boy (Oriental Curry)
Techan (Kanetetsu Delica Foods) / Kenmin Boy (Kenmin Foods)
Mimi-chan (Marushin Foods) / Q-chan (Rokko Butter)
Chibikko (Nissin Foods) / Kikko Noda (Kikkoman)
Marukome-kun (Marukome) / Noritama’s Cocco-chan (Marumiya Foods)
Kyu-chan (Tokai Pickling) / Homo-chan (Morinaga Milk Industry)
Siscorn Boy (Nisshin Cisco) / Lunch-chan Pack-kun (Yamazaki Baking)
Face can (Pokka Sapporo Food & Beverage)
Ribon-chan (Pokka Sapporo Food & Beverage)
Bireley’s Boy (Asahi Soft Drinks)

Chapter 4 Relationships from childhood! Sweets characters and symbols
Uncle Carl (Meiji)
Grandma Hee Hee Grandma (Koike-ya)
Bay-chan (Oyatsu Company) / Three Polinkies (Koikeya)
Umaemon (Yaokin)
Prince Happy Turn Powder Rich (Kameda Confectionery)
Kureno Totomaru (Morinaga & Co., Ltd.) / Koume (Lotte) / Den-chan (Denroku)
Koala’s March-kun, Waltz-chan (Lotte) / Kyoro-chan (Morinaga & Co.)
Rabbit and squirrel (Kakudaiseika) / Penguins (Lotte)
Nichkhun & Seichan (Nissei) / Ataru-kun (Kyodo Milk Industry)
Gari-gari-kun (Akagi Nyugyo)
…… etc.

Chapter 5 Everyone should have seen it once! Characters and symbols of companies and products
Beaver (Mitsubishi Heavy Industries Thermal Systems)
Michelin Man (Japanese Michelin Tire)
Yu-chan / Ai-chan (former Ministry of Posts and Telecommunications) / Momo-chan (Megane Drug)
Chipmunk (Blue Chip) / Pen-chan (Sunstar)
Travel Boy (Eisai) / Nihao Shinshin (Iskra Industry)
Little Nurse (Rohto Pharmaceutical) / Onoden Boy (Onoden)
Vitawan-kun (Japanese pet food)
…… etc.

Chapter 6 Outstanding Locality! Local Characters & Symbols
Ganko Face Mark (Ganko Food Service) / Uncle Sausage (Yonekyu)
Ran-chan (Gyoza no Manshu) / Yuki-chan (Nipponkai Miso)
Yaji-san, Kita-san (Yamasa Chikuwa) / Hyo-chan (Kiyoken)
Sue-chan (Sugakico Systems)
Kettle-chan / Pippi-chan (Sanpo Foods) / Tobiko (Itomen)
Kin-chan (Tokushima Flour Milling) / Okiko Boya (Okiko) / Mensuke (Nishiyama Seimen)
Babysitter women and boys (Itsuki Foods) / Gunman and Pinocchio (Mitsuyaseika)
Beaver (Hokuriku Confectionery) / Bear character (Senshuan)
Otabe-chan (Otabe) / Giraffe (Banderole)
Ryo-chan (Ryoyu bread) / Neggie (Takaoka bread factory)
Nanpo-kun (Nanpo bread) / Shiraishi boy (Shiraishi bread)
Akari-chan (Shikoku Electric Power)

Column
1 The name “Tsukushi Boy” that appears at the construction site
2 Nostalgic home appliance maker character large set !!
3 Active in Tokyo! Local supermarket characters
4 Do you remember that “Nu-bo-” is now !?
5 Pen Meiko-chan Chronicle