Datsun – Nissan Fairlady – Genealogy of Japan’s first sports car 1931-1970

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This book explains the trajectory of Datsun’s early sporty models, up to the Fairlady SR311, which predates the birth of the Fairlady Z, focusing primarily on valuable color catalogs from that era.

Datsun, a brand that became one of the origins of Nissan Motor Co., offered sporty models with a unique taste since pre-war times, demonstrating an eagerness to tap into diverse market demands.

In 2023, to commemorate the 90th anniversary of Nissan Motor Co.’s establishment, the content of the previously published “Datsun/Nissan Fairlady” has been retained, but with a new cover design featuring the “90th Anniversary Logo of Nissan Motor Co.’s Manufacturing.” A limited edition of 500 copies has been produced.

■ “Dedicated to Datsun Fairlady” by Kazuo Hiyoshi

History of Datsun Sports Cars:
Chapter 1 – Pre-War Datsun
Chapter 2 – Early Datsun Sports Cars
Chapter 3 – SP/SR Model Fairlady

Tracing the Datsun Fairlady through Catalogs:
Pre-War Datsun
Datsun 10 Model (1932)
11 Model (1932), 12 Model (1933)
13 Model (1934), 14 Model (1935)
15 Model (1936), 16 Model (1937)
17 Model (1938)
Datsun Sports DC-3 Model (Released January 1952)
Datsun Sports Car S211 Model (Released June 1959)
Datsun Fairlady SPL212 Model (Released January 1960)
Datsun Fairlady SPL213 Model (Released October 1960)
Datsun Fairlady 1500 SP310 Model (Released October 1962)
Nissan Silvia CSP311 Model (Released April 1965)
Datsun Fairlady 1600 SP311 Model (Released May 1965)
Datsun Fairlady 2000 SR311 Model (Released March 1967)

Advertisements for Fairlady 2000/1600
Owner’s Manuals
Advertising Mock-ups Produced by Nissan USA

■Chronology
■Production and Export Numbers of Fairlady/Silvia
■Specification List
■Roots of Nissan Motor Co.
■References
■Afterword

Pages:
140
ISBN:
9784895228022
Release Date:
October, 2023
Language:
Japanese
Publisher:

Author profile

Setsuo Touma

Born in Tokyo in 1937, he joined Fuji Precision Industries in 1956 and was involved in development and experimental work.

In 1967, he transferred to the experimental department of Nissan Motor Co., Ltd., which had merged, and in 1970, he completed a round trip of about 10,000 kilometers from Detroit to the West Coast and back for an AT test. The outward journey included traversing 3,800 km of the then-active Route 66, from Chicago to Santa Monica.

In 1972, he moved to Nissan’s Overseas Service Division, where he was involved in management guidance for overseas dealers and tuning of KD (knocked-down) vehicles. From 1986 to 1997, he transferred to the overseas business division of Calsonic (now Calsonic Kansei), working on the development of overseas bases in the Australia-Asia region. He was stationed in Singapore from 1986 to 1989.

He is currently a member of RJC (Research Journalist Conference of Japan) and SAH (The Society of Automotive Historians, Inc.) in the United States. He began collecting global automotive catalogs in 1954 and continues to do so.

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Weight 801 g
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Setsuo Touma

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