6 best books of Japanese package design

This book introduces carefully selected designs, cuteness, and package designs that consumers will want.

This book introduces advertisements, packages, and products that are attractively designed using motifs that symbolize Japan (Mt. Fuji, cherry In addition, we will also introduce the entire branding of works whose packaging is the center of branding. This is a must-have book for designers who can understand the secrets of packaging required by consumers.

Special feature design that expresses attractively using Japanese motifs.

This book introduces advertisements, packages, and products that are attractively designed using motifs that symbolize Japan (Mt. Fuji, cherry blossoms, traditional patterns, Japanese lucky charms, etc.). This is a book that offers a panoramic view of a wide range of Japanese design expressions, as well as new examples of Japanese motifs that are very popular both in Japan and overseas.

This book introduces package designs that are widely selected as “kawaii” according to genres such as Japanese confectionery, food, beverages, cosmetics, and miscellaneous goods.

From the latest fashionable cute to the long-selling retro cute, cute design is an important motivation for purchasing products.

The package is selected by Keiko Takeshita, the president of kawacolle.jp (Kawakore), a collection site for “kawaii things”. With “cute point” comment.

The definitive edition that shows the Japanese logo design and how to effectively use the logo!

A logo that is indispensable for products and brands. In this book, in addition to the logo design, we also introduce usage examples that are effectively applied to product packaging and shop tools. This is a must-have book that will be useful for branding, product development, etc. on how to design using the logo, such as logo size, layout, and color balance.

The beautiful and unique shape of the Japanese packaging makes it an eye-catching presence among the many products.

This book focuses on the “folding method” that creates the “shape” and introduces the design that is actually used as a product package along with the development view.

*Some works do not have a development view.

Learn the selling strategy from the “standard” -explaining the secrets that have been loved for a long time, from characters, advertising, to renewal strategies, with abundant examples.

You can see how to adapt to the times, how to keep it fresh, and how to keep the trust.